(This step is the same for any digital direct marketing tool regardless of which you pick.) Note: You should re-run this export annually...

Lodge Marketing & Communications (MarCom) should not be seen only as a means to recruiting new members; appointing a brother to this...

How to document the creation of digital assets in a lodge

The goal is to quickly and compellingly deliver a message to answer “why,” but why what? This post discusses how to structure that talk.